The Hybrid Event Model Uncovered
Never before has our industry spent so much time considering Hybrid Events as a critical event strategy as we are now.
Hybrid events blend an in-person experience with an online or virtual experience into one production, a valuable model in a global pandemic with worldwide travel restrictions, economic downturn, and public safety considerations.
Brand and product launches, AGMs, global townhalls have always leveraged the power of hybrid events, uniting in-room stakeholders and at-home attendees and consumers through one strategy.
We love hybrid events because, even in the depths of their complexity, they offer double and triple the opportunities to our clients, exposing their brands to widespread viewership and connected engagement.
Our recent win with a client connecting very-important-persons in South Carolina to a special, in-person celebration in Calgary showcased the power of hybrid event strategies in uniting humanity around the globe!
Hybrid events are complex as they typically involve two unique event experiences (virtual and in-room) merging through one production. Often times, design elements for in-person and virtual/broadcast experiences can be in conflict with each other, such as camera positions versus in-room sight lines, or separate content requirements.
Here’s the high-level scoop on Hybrid Events:
Benefits:
Attendee choice
Wider audience reach
Enhanced sponsorship value
Challenges:
Higher cost model
Lead time to develop proper strategy
Requires deeply engaging content
We believe hybrid event models will continue to remain in the forefront, offering attendees the choice and flexibility to choose their own adventure. What's better than that?!
Connect with us below to discuss your next event strategy and discover the power of hybrid events.
