Cultivating Belonging & Inclusion In Events
Inclusion and equality are such important and prominent parts of modern business conversations today.
The next evolution of this is Belonging - to enable belonging within employees, customers, event attendees and fans is pivotal in global business decisions and micro event strategies.
Brands like lululemon, NASA, Salesforce, and countless others have led the way in embedding inclusivity into their pillars of focus, their values and their approach to business.
Events have a powerful responsibility to generate a sense of belonging. Here's how we generate this within our event strategies and collective:
Understand Human Psychology and Belonging:
As event organizers and event executive directors, it's our job to know the inherent psychological impacts of our event designs on attendees, and why these considerations matter. Our team relentlessly studies human pyschology, emerging mindset theories and layer these findings into our overall event strategies.
Leverage Diversity of Thought:
Bring event partners with a variety of backgrounds and personalities to the table. By enabling our event collective to be their true and authentic selves, we build trust and openness to create for our clients.
Language Matters:
Words like "our" "us" and "we" to describe the event team enhance the group mentality and allow partners and producers to feel like they belong to something - a community and a purpose.
Inclusive Event Design:
Consider attendees from all walks of life, technical levels, personality traits, physical capabilities and a wide range of backgrounds. Things like customizable font sizes and screen content, thoughtful tools for those who are vision- or hearing- impaired, seamless integration of accessibility and mobility considerations, and more.
Reach out to us to discuss these important topics. We look forward to creating a powerful experience with you!
