We have found ourselves lucky enough to produce large scale private events for some notable Canadians.

Written By Lisa Marks

It's not lost on us just how special they are. ⁠⁠Private events are highly personal, heartfelt and focused on a more familial or individual endeavour or outcome. That said, event strategy still plays a key role in delivering a successful experience.

Here's how.

  1. Outline the Vision of Individual Clients to Guide All Future Event Decisions

  2. Strategically Select Partners and Locations That Fulfill the Vision and Client Personality

  3. Identify Opportunities to Maximize the Client's Personal Investment

  4. Balance Personal Tastes with Strategic Solutions

  5. Personal Event Brands Matter as Much as in Corporate Events

 
Lisa Marks
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