Amplifying Sponsor Brand Building in Virtual Events
Let virtual be an opportunity to brand build, not a barrier.
In the post-COVID-19 world, events have moved online and might remain there for the time being. As we experience efficiencies and cross border access in the digital realm, sponsorship value in these spaces can be hard to amplify.
Here’s how we take client brands and sponsorship investments and bring them to life with a 360-degree approach.
1) Go deeper than objectives
Understand your sponsor's Brand Promise and use that as the creative guide. It’s never just about advertising! What do they want customers, attendees and viewers to feel and know? What is their vision for the future? Use that as the guide for experiential design.
2) Think omni-channel
Event fans are online, both on mobile and laptop, and social + web. Send brand messaging to all.… and don’t forget about the OG channel: in real life!
3) Lead with a "user or viewer mindset"
Learn what the event go'er wants, and solve a problem for them. Things like, how to stay comfortable in a virtual setting (coffee, socks, seat cushions, blue light glasses) or a fun value-add to the program (like a pre made cocktail or mocktail).
4) Invest in video
Integrate professional video content and motion graphics to tell the brand story. In addition to this, consider investing in a videography team to capture behind the scenes footage both in the days/weeks leading into the activate, but also onsite at the virtual studio. Future content abound.
5) Get offline
Encourage wider activations with "own the town" initiatives throughout the life cycle of your event. Things like pop up activations, visiting businesses around the activation city, out-of-home marketing, retail offerings, and more.
Hit “connect” to chat about your next brand activation or sponsorship brand building opportunity!
