How To Make Events More Accessible
Accessibility within events is no longer a goal. It should be a guarantee; a given matched by our desire to foster belonging, to create spaces where everyone can participate fully and authentically.
Making events more accessible for all people isn't just about compliance; it’s about creating a truly welcoming environment for every attendee. With more than 1B people on the planet who are affected by disabilities and impairments, event producers and clients have a responsibility to ensure every individual is considered.
Whether you are designing to consider visual, hearing, motor or cognitive abilities, here are some key strategies for 2024:
Digital Accessibility: Ensure all event platforms and materials are accessible, including websites and mobile apps that comply with WCAG (Web Content Accessibility Guidelines). Use screen readers and provide alternatives to digital content.
Physical Accessibility: Consider the layout of venues, such as the spacing between tables, the availability of quiet rooms and private spaces for new parents in attendance. Accessibility should be embedded into your physical plans.
Inclusive Programming: Offer diverse programming that caters to different interests and needs, including sessions with sign language interpreters, captioning services, and materials available in Braille if required. The real test is to integrate these options when no one has requested them, making them more readily available without demand.
Sensory Considerations: Be mindful of attendees with sensory sensitivities. Offer options to participate in a way that suits them best, whether through live streaming for those who prefer not to be in crowded spaces or by providing detailed descriptions for visually impaired attendees.
Feedback Loops: Create channels for feedback on accessibility before, during, and after the event. This can help identify overlooked areas and improve future events.
As we strive to make every event an inclusive and enjoyable experience for all involved, remember that accessibility is about belonging: a continuous commitment to empathy, inclusion, and respect.
