Common Challenges Our Event Clients Face

Jun. 27

Managing events internally at a corporation, charity or non-profit of any size is complex and complicated. Here are a few of the most common challenges our clients face.

Challenge # 1:

"Our internal team/committee has lots of ideas for the event but they don't all fit together."

How We Tackle It:

Let's create a mission statement for the event. What is the guiding principal and vision for the event against which we can measure all future decisions? This helps our clients hold internal stakeholders accountable in a gentler way to pursuing ideas that are strategic.

Challenge # 2:

"The senior team isn't buying into our plan. What's wrong?"

How We Tackle It:

Try to rearrange your pitch next time. Start by outlining the strategy first before outlining the guest experience. Imagine an upside down funnel: what do you need to explain at the 50,000ft view? HINT: Ensure you explain the purpose and intended outcomes. Once that has been aligned upon with the executive team, you can begin to share the details.

Challenge # 3:

"We generally understand the elements of an event but can't seem to organize ourselves internally."

How We Tackle It:

Let us create a project management plan. It will be structured but fluid, allowing us all to embrace the unique challenges and unforeseen circumstances that will inevitably arise. Our team will reduce chaos by creating a process. Within that structure, creativity can thrive in an efficient way.

If you’re managing the strategy or execution of an event for your organization and you’re looking for support as you navigate the inherent challenges, let’s talk!

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