Events & The Economy: What You Need to Know - Part 1

The Canadian corporate events market in 2024 is going to be volatile.

With consumers and employees facing frustrating inflation and challenging price fluctuations across the board, corporations are being more cost and perception-aware than ever. Event sponsorship will be looked at with sharp lenses, evaluating just how much positive brand profile and community building each opportunity offers. 

Venue demand remains high which means events are still taking place, regardless of budget tightening on all ends. With this comes increasing pressure for events to lock in their venues perhaps without confidence their ticketed events will sell or their sponsorships will fulfill - the "leap of faith" in a uniquely challenging economy.

Our team remains optimistic that brands will invest in experiences, bringing people together to further their missions. The value of human connection has been proven since the Covid era.

That said, smart strategy, clearly articulated ROI and conservative budget management will lead the way.

Now more than ever, partnering up with an event strategy company that matches your company's values and the personalities of your team is important - build a deep relationship with a partner you trust and put them on speed dial. A tenured and strategic event professional will guide you through the ups and downs, the considerations of hosting events this year, and how to navigate the various price fluctuations we are seeing across the board.

If you are an in-house event or brand manager, give us a call to talk about what you're currently facing. No strings attached. Let’s get your events off the ground in the right size, budget framework and with perception managed all around.

Human connection is the antidote to the challenges we are facing in our economy and is an undeniably important part of business in this era. Together, with our eyes on strategic planning and perception management, we can keep it that way!