Why Digital Experiences Make Sense - Part 4
The executive C-suite or non event facing portfolio directors in your corporation may not understand the world of hybrid, virtual, digital-first events. Are they eagerly awaiting for “in-person events to full return” and counting on a portfolio of experiences to live mostly in-person again soon? Or perhaps you feel a little pull towards integrating digital events into your portfolio but you aren’t sure of the benefits or pros or how to sell them.
In order to support successful conversations about leveraging hybrid and virtual events, we’ve created a digestible, proof-driven series about the power of virtual events, loaded with talking points to gain internal buy-in for digital experiences.
Here is Part 4, all about the truly unlimited possibilities within the global reach of virtual events.
Audiences and data gathering opportunities are limitless
For external or public events, the sky truly is the limit in terms of attendance and audience reach. It’s a global digital economy and events with no physical gathering location mean clients have access to not only a worldwide public audience, but also global entertainment acts, bands, keynote speakers, influencers etc. With online events being the norm right now, the sky’s the limit in terms of collaborators and contributors to your virtual event strategy and your budget will require less resources for worldwide talent than before.
As well, virtual events present unique advantages in the realm of consumer data acquisition. We exist in a world where giving over top line personal information or demographic details is more and more common every day. This reality combined with the unique and interesting engagement tactics we can implement into digital experiences means clients are gaining access to valuable insights about their audiences in real time.
Whether you are utilizing a registration platform, push notifications, polls, Q&As, or contributions from your audience in advance of the virtual event itself, you are collecting hugely useful information at a rapid pace and in real time. We encourage our clients to use the opportunity to gather psychographic info about their audiences as well from the pre registration phase through post event marketing - and, most importantly, use the info for inform better and smarter virtual event strategies in future.
Part 5, the final point in our blog series Why Digital Experiences Make Sense is about getting ahead of ‘The New Anxiety’ that could settle in across human kind, dictating that virtual events are here to stay.
Interested in setting up a strategy call with our event producers to discuss virtual events and how they can elevate your goals this year? Hit us up, we love to talk shop.
